top of page


Honored - that’s the first word that comes to mind describing my role at API.  This company is built upon a foundation of meaningful relationships with our employees, customers, suppliers and business partners.  The reality that I wake up every day to support this unbelievable group is a real privilege.

Matt's Story

Matt Ulrich brings a breadth of knowledge and experience to Assembled Products, Inc.  He began his career in accounting with McGladery & Pullen in Davenport, Iowa.  Matt had the opportunity to work with a diverse client roster in the Banking, Health Care and Distribution industries. After getting his feet wet in the “real world,” Matt jumped at an opportunity to travel, making it to 46 countries in one year.  His international perspective led him to a nine-year stint with Qwest Communications in Denver, Colorado.  He saw the Company grow from 3,000 employees to 60,000 and assisted in a behind-the-scenes role with their US West acquisition. 

In 2004, Matt returned to the Midwest, yet built upon his international interest by taking a Special Projects Manager position with Swiss-owned Bossard.  He served as the liaison between the Cedar Falls unit and the parent company in Zug, Switzerland.  His final project with Bossard entailed auditing the Company’s Kits & Bundles unit.  His inside experience with Kits & Bundles made him an ideal candidate for a leadership role with API.  Matt is now a past-president of the National Fastener Distributor Association after serving on the Board of Directors as both vice president and president.

Matt graduated from the University of Northern Iowa with a BA in Accounting in 1995. He lives in Des Moines, Iowa with his wife, Kellie, and their three children. Matt is an active member of the philanthropic community, most recently serving on the Leadership Iowa team.  In his free time, he tries to get in as much golf, skiing and fishing as he can. He is also an avid baseball fan and supports the St. Louis Cardinals.  


Happy to answer any questions you have and navigate any partnership opportunites, or just share a good laugh! 


bottom of page